Funnel analysis turns business events into product decisions
Funnels help teams understand where users stop moving through important journeys like signup, demo requests, checkout, and onboarding.
Business events make analytics meaningful
A click is useful. A custom business event is clearer. When a website sends events such as signup_started, demo_requested, or checkout_completed, teams can connect technical experience to business progress.
This is what makes funnel analysis powerful: it measures the steps people are expected to complete, then highlights where they stop.
What a good funnel reveals
A funnel should show more than a conversion rate. It should explain the drop-off with surrounding evidence: slow pages, errors, devices, browsers, countries, and sessions that stopped after a step.
- How many sessions started the journey
- How many completed the final step
- Where users dropped off between steps
- Which browser, device, or country had the slowest dropped sessions
- Which frontend errors happened before drop-off
AI can turn funnel evidence into next steps
When AI understands the funnel and the telemetry around it, it can recommend whether to fix speed, remove a broken interaction, clarify a CTA, or inspect a specific page first.
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